I am a third year Ph.D. candidate in Marketing Science at Olin Business School, advised by Prof. Dennis Zhang. My research focuses on online platforms and recommender systems.

Education

• Ph.D. Student in Marketing Science, Olin Business School, Washington University in St. Louis, 2022 - 2028 (Expected)
• B.A. in Economics, Guanghua School of Management, Peking University, 2018 - 2022

Research

• Working Papers
  1. Xinyu Cao, Shilei Luo and Dennis J. Zhang, “The Power of Pay: The Amplified Long-Term Effects of Wage Changes in the Gig Economy”, Risky Revision at Journal of Marketing Research.
• Work in Progress
  1. Shilei Luo, Song Yao, and Dennis J. Zhang. “How Content Nudges Influence Late-Night Usage on Short Video Platform”
  2. Meng Liu, Cheng Lu, Shilei Luo, Xiang Hui, and Dennis J. Zhang. “Unexpected Consequences in Recommender-Based Content Moderation”

Conference Presentations

The Power of Pay: The Amplified Long-Term Effects of Wage Changes in the Gig Economy

• INFORMS Annual Meeting, Seattle, WA, 2024

Teaching

Guest Lecturer - Washington University in St. Louis

• Data Analysis for Brand Management (Master/MBA), Spring 2025

Teaching Assistant - Washington University in St. Louis

• Data Analysis for Brand Management (Master/MBA), Spring 2025
• Marketing Strategy (Master/MBA), Fall 2024
• Consumer Analytics (Master) (Undergraduate), Fall 2023